Sustaining the Radiance
Integrated Digital Fundraising Campaign
8-Week Campaign | $50K Original Goal
Dawn Mountain needed to build awareness and participation around an eight-week fundraising campaign with a $50,000 goal—without overwhelming its audience or disrupting the organization’s existing communications and weekly programming.
The Strategy
Rather than adding more standalone campaign content, I integrated Sustaining the Radiance into Dawn Mountain’s existing communications. The campaign received a unified visual identity, messaging and calls-to-action that could work across social media, email, video and web while complementing established programming.
For example, weekly content such as Teaching Tuesdays maintained its familiar purpose and messaging while incorporating the Sustaining the Radiance campaign identity and fundraising CTA. This kept regular programming relevant while giving the campaign consistent visibility throughout the eight weeks.
One Campaign. Multiple Touchpoints.
Campaign Identity → Social → Video → Email → Web
The Results
$50K
Fundraising Goal
$150K
Raised Against the $50K Goal
3X
The Fundraising Goal
349%
Engagement Increase
ROLE: Digital Marketing & Communications Manager
Campaign Strategy · Creative Direction · Brand Identity · Graphic Design · Social Media · Email Marketing · Video Production · Web Content · Analytics
Strategy brought the pieces together.
Sustaining the Radiance demonstrated what can happen when strategy, design, digital communications and video work toward one objective rather than operating as separate pieces.
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